Pay per click (PPC) advertising is a popular and effective form of online marketing in Kenya. With PPC ads, advertisers only pay when someone clicks on their ad, making it a cost-efficient way to reach potential customers. In this beginner’s guide, we will cover everything you need to know about running successful PPC campaigns in…
Starting an electronics business in Kenya can be a profitable endeavor given the growing demand for electronic devices and appliances in the country. However, like any business, careful planning and execution is required for success. This article provides a step-by-step guide on how to start your own electronics company in Kenya. Whether you want to…
Online businesses have become increasingly popular in Kenya over the last few years. The convenience, low overhead costs, and potential to reach a global audience make starting an online business an appealing prospect for many Kenyans. In this article, we will provide an overview of online business models that can pay out income on a…
Starting an online business in Kenya is an exciting venture, but it can also be overwhelming. You might wonder where to begin or worry about the legal hoops you’ll need to jump through. From figuring out what you’ll sell to understanding the regulatory requirements, there’s a lot to consider before your digital ‘Open for Business’…
For aspiring entrepreneurs in Kenya, certain types of online businesses tend to be more profitable than others based on factors like lower barriers to entry, higher pricing potential, and easier scalability. This guide will walk through the most lucrative online business models that offer the highest earning potential for Kenyans along with actionable tips for…
Looking to make money online in Kenya? You’re not alone. With the rise of technology and mobile connectivity, more Kenyans are turning to the internet for income opportunities that offer flexibility and good earnings. Whether you’re a student needing extra cash, a stay-at-home parent looking to contribute financially, or someone just seeking independence from 9-5…
An online business in Kenya refers to any business that utilizes the internet to sell products or services. Unlike traditional brick-and-mortar businesses which require a physical location, online businesses can be run completely virtually. There are many reasons why starting an online business in Kenya can be advantageous, especially in the Kenyan market: With a…
Kenya has seen the rise of a vibrant social media influencer culture over the past decade. As connectivity increases across the country, Kenyans are increasingly turning to digital platforms and the influential voices that shape opinions and trends. This article explores the evolution of Kenyan influencers, the types that people follow, the level of trust…
As far as social media usage is concerned, Kenya has emerged as a vibrant player, with WhatsApp and Facebook leading the charge, according to a recent survey conducted in January 2023. As we delve into the details, we’ll explore the significant surge in Kenya’s social media landscape, the preferences of its 10.5 million users, and…
In the dynamic landscape of social media, Instagram shines as a star captivating millions worldwide. As we explore the digital terrain of Kenya in 2023, intriguing statistics emerge, shedding light on Instagram’s position in this East African nation. Instagram’s Reach in Kenya Meta, the parent company of Instagram, recently unveiled data through its advertising tools,…