The duka business is an integral part of the informal economy in Kenya. Dukas are small, family-owned retail shops that form the backbone of trade in many rural towns and urban neighborhoods across the country. Though modest in size, dukas play a key role in making everyday necessities accessible and affordable to millions of Kenyans….
Rural areas in Kenya offer unique opportunities for entrepreneurs looking to start new businesses. Despite infrastructure challenges, rural Kenya has huge potential for business growth and development. The country has a fast-growing population, with over 75% living in rural areas. Additionally, devolution has brought resources closer to rural counties and given local populations more economic…
Online writing has become an extremely popular way for people in Kenya to earn an income online. With increasing internet access and a high number of English speakers, Kenya is an ideal place to launch an online writing career from home. For beginners who are just starting out, online writing offers a flexible and location-independent…
Starting a blog in Kenya can be an exciting and potentially profitable endeavor for aspiring bloggers and online entrepreneurs. With Kenya’s growing internet penetration and rising popularity of blogging, there is ample opportunity to establish a successful blogging business. However, as a beginner, it can be challenging to know where to start and how to…
The internet has opened up a world of opportunities for people to work and earn an income online. With an increasing number of Kenyans gaining access to stable internet connections, online jobs in Kenya present an excellent way to work remotely and flexibly. The global demand for freelance services also continues to grow rapidly across…
Introduction to Swagbucks Kenya and how it works Swagbucks is one of the most popular rewards and loyalty programs available online. It allows users to earn cash back and rewards for doing various online activities such as: For every activity completed, users earn points called “SB” which can then be redeemed for gift cards to…
The Safaricom affiliate program is a great way to earn money by promoting Safaricom products and services. Whether you are a travel advisor, blogger, or an individual with a strong online presence, the Safaricom affiliate program offers an attractive opportunity to earn commissions. Here’s a detailed discussion of the Safaricom affiliate program, including how to…
Introduction to Billboard Advertising in Kenya Billboard advertising refers to marketing or ads that companies place on large format outdoor signage positioned at high visibility locations. In Kenya, billboard ads have become an impactful advertising medium – especially in urban areas and along major highways. Key advantages of billboard advertising for brands in the Kenyan…
Newspaper advertising remains one of the key traditional advertising mediums in Kenya with significant reach and impact. Major newspapers like the Daily Nation and the Standard have daily circulations over 100,000 copies, covering both urban and rural areas across Kenya. Compared to other media like television and radio, print newspaper ads also offer a lasting…
Overview of Radio Advertising in Kenya Radio is the #2 media channel by ad spend in Kenya, commanding over 22% of total pie with over 8 billion KES invested in 2019. Its flexibility, cost efficiency and creative potential make it highly popular. Over 90% of Kenyan households own a radio making it an inclusive medium….