Pay per click (PPC) advertising is a popular and effective form of online marketing in Kenya. With PPC ads, advertisers only pay when someone clicks on their ad, making it a cost-efficient way to reach potential customers. In this beginner’s guide, we will cover everything you need to know about running successful PPC campaigns in…
Kenya has seen the rise of a vibrant social media influencer culture over the past decade. As connectivity increases across the country, Kenyans are increasingly turning to digital platforms and the influential voices that shape opinions and trends. This article explores the evolution of Kenyan influencers, the types that people follow, the level of trust…
As far as social media usage is concerened, Kenya has emerged as a vibrant player, with WhatsApp and Facebook leading the charge, according to a recent survey conducted in January 2023. As we delve into the details, we’ll explore the significant surge in Kenya’s social media landscape, the preferences of its 10.5 million users, and…
In the dynamic landscape of social media, Instagram shines as a star captivating millions worldwide. As we explore the digital terrain of Kenya in 2023, intriguing statistics emerge, shedding light on Instagram’s position in this East African nation. Instagram’s Reach in Kenya Meta, the parent company of Instagram, recently unveiled data through its advertising tools,…
So, according to Meta’s advertising resources, early 2023 saw Facebook rocking a massive 9.25 million users in Kenya. That’s the kind of numbers that make your eyes pop! But hold on, Meta’s been doing a bit of a data dance lately. They’ve been tinkering with how they report audience reach data, so take these figures…
In recent years, Kenya has emerged as one of the leading producers of avocados globally. The country’s avocado industry has witnessed remarkable growth, and Kenya is now on a mission to expand its avocado export market and maximize its revenue potential. This blog post explores the thriving avocado marketing in Kenya, shedding light on the…
Kienyeji eggs, renowned for their delicious taste and vibrant yellow yolk, are a beloved choice in Kenya. These indigenous chicken eggs have gained popularity due to their exceptional flavor and nutritional benefits. In this blog post, we will explore the kienyeji eggs market in Kenya, including their availability, pricing, and where you can purchase them….
Are you looking to declutter your space and earn some extra cash in Kenya? Selling second-hand items in Kenya can be a great way to accomplish both goals. Fortunately, there are several online marketplaces in Kenya where you can easily connect with potential buyers. In this article, we’ll explore some of the top sites to…
In today’s digital age, having an online presence is crucial for businesses looking to expand their reach and attract new customers. One effective way to enhance your visibility is by securing a directory listing. But how much does it cost to have a directory listing in Kenya? In this article, we’ll delve into the pricing…
In the dynamic business landscape of Kenya, cost-effective advertising plays a crucial role in helping businesses reach their target audience and drive growth. What is cost-effective advertising? Cost-effective advertising refers to marketing and promotional strategies that effectively reach a large number of potential customers while keeping costs low. This article will explore various types of…