Content Marketing Of Netflix You Should Copy
Netflix, Inc. is an American provider of on-demand Internet streaming media in the United States, Canada, and Latin America snd it produces and distributes a number of original programs through its online distribution service Netflix.
The company was established in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California. It started its subscription-based digital distribution service in 1999 and by 2009 it was offering a collection of 100,000 titles on DVD.
It is the provider for this service available in North America from September 2010 until July 2016 when Amazon Prime started its own video streaming services to compete with Netflix.
In April 2011, Netflix announced 23 million subscribers in the United States and over 26 million worldwide which increased to 29.17 million U.S. subscribers and 40 million members in total by the end of 2015.
Netflix produces a wide variety of original programming throughout the world including Stranger Things, Narcos, The Crown, Master of None, and Unbreakable Kimmy Schmidt.
In 2016, Netflix ranked as the most valuable media company in the world and it is also a provider of Internet television networks with over 100 million paid subscribers.
Table of Contents
a). Embrace the Binge Mentality
Netflix pioneered the “binge mentality” where viewers are encouraged to watch multiple episodes of their favorite shows in one sitting.
How can you apply this to your content strategy?
Netflix has shown that it’s okay to be obsessed with your content. Viewers are drawn in by the promise of being able to watch multiple episodes in one sitting. You too can build the same kind of addiction with your own followers by creating content that’s easy to consume and hard to put down.
b). Engage with your Audience through Social Media
How can you do the same?
Netflix has shown that it’s important to be social media savvy. Use your social media platforms to create a community of followers who are passionate about your content.
This will help you spread the word about your brand and increase engagement with your audience.
c). Be Creative with Your Content
Netflix has been successful in creating unique and engaging content. Their shows are wildly popular and they’re expanding their content library all the time.
How can you do this with your own brand?
Netflix has shown that it’s important to be creative by producing original, engaging shows. You too should create unique and innovative content for your audience in order to keep them interested. This will help ensure that people continue coming back for more.
d). Use Data to Guide Your Content Strategy
Netflix has always leveraged data to help guide its content strategy. They’ve used this information to determine what kind of shows they should be producing, which actors and actresses are popular, etc.
How can you use data like Netflix?
You too should leverage data in order to make your own content strategy more efficient. Find out which shows your audience likes, what actors and actresses they like the most, etc. This will help you determine how to make better content in the future.
e). Be Authentic with Your Content
Netflix has successfully created authentic programming that their fans appreciate and respond well to. They’ve been able to do this by leveraging data from their audience.
How can you do this with your own brand?
f). Make Viewers Feel Smart About Their Decisions
Netflix has been successful in making its audience feel smart about the content they’re consuming.
They’ve done this by incorporating movie ratings and reviews from Rotten Tomatoes into their user interface, which helps viewers to make more informed decisions about what movies or shows they should watch next.
How can you do this with your own brand?
You too can make your audience feel smart about their decisions by incorporating reviews and ratings into the user interface of your website. This will help ensure that they’re making more informed choices, which can ultimately lead to greater brand loyalty in the future.
g). Provide Exclusive Content Only Available Through Your Site/App
Netflix has been successful with providing exclusive content only available through their site or app. This helps to keep people engaged with their brand and drives them back to their platforms more often.
How can you do this?
Netflix has shown that it’s important to provide exclusive content only available through your site or app. You too can create similar incentives for your audience in order to keep them coming back for more. This can help increase engagement with your brand and encourage loyalty in the future.
h). Create an Emotional Connection to Your Customers’ Passions
Netflix has been successful in creating an emotional connection to their customers’ passions. They’ve done this by taking a deeper look at the data from their audience and incorporating it into programming decisions.
How can you do this with your own brand?
This can be done by taking a deeper look at the data you have and incorporating it into your programming decisions. Doing so can help create more engaging content that people will love.
i). Be Consistent with Your Content Strategy
Netflix has been successful in being consistent with their content strategy. They’ve released new seasons of their popular shows on a regular basis and their audience has responded well as a result.
How can you do this with your own brand?
Netflix has shown that it’s important to be consistent when creating content for your customers. You too should create new, engaging content on a regular schedule in order to keep people coming back for more and encourage loyalty in the long run.
j). Keep an Eye on the Competition
Netflix has been successful in keeping an eye on the competition. They’ve done this by analyzing competitor content and adjusting their strategy accordingly.
How can you do this with your own brand?
Netflix has shown that it’s important to keep an eye on your competitors when creating content for customers. You too should monitor what the competition is doing in order to stay ahead of them, which will ultimately lead to greater success for your business as well.
In conclusion, Netflix has had a great deal of success with their content marketing strategy. By following the tips listed above, you too can create similar results for your brand. Thanks for reading!
