Over the past decade, digital marketing in Kenya has exploded in popularity. With increasing internet and smartphone penetration, Kenyan consumers are spending more and more time engaging with digital content and platforms. This seismic shift presents a huge opportunity for businesses looking to reach this engaged audience. It’s estimated there are over 50 million internet…
Getting more traffic to your website is crucial for any business looking to grow its online presence in Kenya. As the owner of Marketing.ke, I have extensive experience helping companies improve their search engine optimization (SEO) and digital marketing efforts to drive qualified visitors to their sites. With over a decade of working with Kenyan…
For many Kenyans, the traditional 9-to-5 grind no longer defines an ideal career. Enter the exciting world of freelancing, where skilled individuals like you can chart your own professional course and thrive on passion projects. But with top freelance platforms in Kenya bursting onto the scene, choosing the right one can feel overwhelming. This comprehensive…
In recent years, Africa has witnessed a rapid surge in internet access, although the level of connectivity varies significantly across different countries. Among them, Kenya stands out as a dynamic player in the digital landscape. In this article, we delve into the statistics and facts surrounding internet usage in Kenya, exploring key insights, mobile connectivity…
Pay per click (PPC) advertising is a popular and effective form of online marketing in Kenya. With PPC ads, advertisers only pay when someone clicks on their ad, making it a cost-efficient way to reach potential customers. In this beginner’s guide, we will cover everything you need to know about running successful PPC campaigns in…
Kenya has seen the rise of a vibrant social media influencer culture over the past decade. As connectivity increases across the country, Kenyans are increasingly turning to digital platforms and the influential voices that shape opinions and trends. This article explores the evolution of Kenyan influencers, the types that people follow, the level of trust…
As far as social media usage is concerned, Kenya has emerged as a vibrant player, with WhatsApp and Facebook leading the charge, according to a recent survey conducted in January 2023. As we delve into the details, we’ll explore the significant surge in Kenya’s social media landscape, the preferences of its 10.5 million users, and…
In the dynamic landscape of social media, Instagram shines as a star captivating millions worldwide. As we explore the digital terrain of Kenya in 2023, intriguing statistics emerge, shedding light on Instagram’s position in this East African nation. Instagram’s Reach in Kenya Meta, the parent company of Instagram, recently unveiled data through its advertising tools,…
So, according to Meta’s advertising resources, early 2023 saw Facebook rocking a massive 9.25 million users in Kenya. That’s the kind of numbers that make your eyes pop! But hold on, Meta’s been doing a bit of a data dance lately. They’ve been tinkering with how they report audience reach data, so take these figures…
In recent years, Kenya has emerged as one of the leading producers of avocados globally. The country’s avocado industry has witnessed remarkable growth, and Kenya is now on a mission to expand its avocado export market and maximize its revenue potential. This blog post explores the thriving avocado marketing in Kenya, shedding light on the…