Facebook Users in Kenya: A Detailed Analysis

Last updated on February 14th, 2024 at 04:03 pm

So, according to Meta’s advertising resources, early 2023 saw Facebook rocking a massive 9.25 million users in Kenya.

That’s the kind of numbers that make your eyes pop!

But hold on, Meta’s been doing a bit of a data dance lately.

They’ve been tinkering with how they report audience reach data, so take these figures with a pinch of salt. It’s like comparing apples and oranges to the numbers in their previous reports.

If you want the nitty-gritty on these changes, check out their article and data notes.

Facebook user growth in Kenya

Now, let’s talk growth.

Meta’s tools spill the beans on how Facebook’s ad reach in Kenya took a bit of a dip.

We’re talking a decrease of 700,000 users, which is a 7.0 percent nosedive from 2022 to 2023.

And for some recent context, between October 2022 and January 2023, the number of folks you could reach with Facebook ads in Kenya plummeted by a whopping 1.0 million, a massive 9.8 percent drop.

But hold your horses!

Before you start thinking this means a shrinking user base, we’ve got to clear something up.

These ad reach numbers are like the opening act, not the main show. They’re not the same as those monthly active user figures that Meta blasts out in their earnings reports.

As Meta kindly puts it in their ad planning tools, these estimates aren’t here to mimic census data.

They’ve got a mind of their own, depending on things like how many Meta accounts someone has or who’s visiting where.

So, don’t read too much into these changes.

Now, despite these curveballs, Meta’s ad reach data still gives us a juicy peek into the world of Facebook use. It’s like a sneak peek behind the curtain.

Facebook adoption in Kenya

Moving on to adoption.

At the start of 2023, Facebook’s ad reach was making waves, hitting 17.0 percent of Kenya’s total population.

That’s a big slice of the pie.

But remember, Facebook’s got rules – it’s for the 13-and-up club. So, when we look at the eligible audience, 25.1 percent of them are waving the Facebook flag in 2023. That’s like a quarter of the cool kids’ club.

And for even more perspective, Facebook’s ad reach in Kenya was like the star of the show, taking up 51.8 percent of the local internet user base in January 2023.

It’s like Facebook owns the internet highway here!

Now, let’s talk about who’s in the Facebook party. As of early 2023, 43.7 percent of the Facebook ad audience in Kenya is female, and 56.3 percent is male.

Keep in mind, Meta’s advertising resources only throw out “female” and “male” stats, so there’s more to the story in terms of gender diversity.

In a nutshell, Facebook is still rocking in Kenya in 2023, with millions of users in tow.

But remember, don’t go all-in on these numbers without considering Meta’s data dance moves.

The key takeaway?

Kenya’s Facebook scene is vibrant, and it’s a playground you might want to explore if you’re considering diving into the blogging world.