8 Easy Ways to Market Your Products Online in Kenya

Last updated on February 14th, 2024 at 04:06 pm

Now that you have an Internet presence, it’s time to market your products online in Kenya. It’s easy to get caught up in the hustle and bustle of working day in and day out on your business and neglect marketing. 

You see, marketing your product or service on the Internet is a lot different than marketing them offline. And when you go into a store to sell something, people are more likely to take action towards purchasing from you. 

This is where Internet marketing for your company comes in. 

There are so many great ways that you can market your products online and make sure that everyone knows about them!

Let’s take a look at 6 easy ways that you can market your products online in Kenya.

1). Blogging

Blogging in Kenya is when you write about a topic for your website. It involves writing about a particular topic and sharing it with people. Blogging, in other words, is a great way to promote your products online.

Why is it important?

Blogging is important because it allows you to reach out to your audience in a way that they can relate to. Blogging is a great way to establish yourself as an expert in your field. 

So how do you blog?

There are different ways that you can blog. You can create your own blog and share all your knowledge with people. 

Or you can hire a blogger to do it for you and give them instructions on what they need to write about. 

2). Guest Blogging

Guest blogging is when you post an article on a website that is not yours or have nothing to do with your business. 

Why is it important?

Guest blogging is important because it gives your site credibility and spreads the word about what you have to offer on the Internet. It also helps establish yourself as an expert in the industry that you are in and makes sure that people know who you are. 

You will also be able to get more exposure from the website where you post your article, which will increase traffic to your website as well, referring back to step #1 above!

And, of course, there’s always great opportunities for partnerships or collaborations! (more on this below) 

3). Press Releases 

Another way to market your products online in Kenya is through press releases.

What does a press release look like? A press release is a formal announcement of something new or interesting. It should include a brief summary of the news story and background information (including a list of the sources used). 

Why is it important?

Press releases are important because they help you get the word out about your new product or service and allow you to be seen by more people than just the ones who read your blog. 

They can also help you get free publicity and exposure, as well as be used to promote other things that you may want to bring attention to. 

For example, if you are putting together a press release about a new product that you are launching, it can be used for promoting your website or blog! (more on this below)

4). Social Media Marketing 

Social media marketing is when you use social networking websites such as Facebook, Twitter, LinkedIn, Instagram, etc. to market products online in Kenya. 

Social media marketing in Kenya will usually include posting on these websites regularly and inviting others to subscribe or follow your page on those sites. It doesn’t have to be daily posting though; it can also be done with one post at a time. 

Why is it important?

Social media marketing is important because not only does it help spread the word about your business, but it gives an opportunity for potential customers to find out more about what kind of products or services you offer in a friendly way. 

It allows customers and clients to see what kind of person they’re dealing with before they decide whether they want to work with them or not. By using social networking sites like these, you will be able to establish a relationship with your customers and clients before they make a purchase.

What kind of posts should you do?

You do not have to post every day, but it is important that you post regularly to keep your followers up-to-date on what’s new in your business. You can also use these social media sites for posting information about special events such as sales or product launches.

Which social media sites should you be using?

Facebook is the most popular social networking site in Kenya today, so it’s definitely a good idea to start off with this one. 

However, if you’re new to using these sites, Facebook is not the only way that people are interacting with their friends and loved ones these days. Instagram is another great site for sharing photos and videos of your products or services. 

LinkedIn is a great tool for finding potential employees or clients who could help you grow your business. 

Twitter has become an essential way of communicating with consumers and business partners alike; it’s very easy to use and allows people to communicate in real time! 

Then Pinterest is another great place where people share pictures of their favorite things!

These social media platforms are the best places to market your products online in Kenya.

How do I get started?

The first thing that you want to do when starting out on social media is to create a brand page on each of these sites. You can do this by going to the “create an account” tab on each site and following the instructions that are given there. 

Once you have created an account, you will want to start by creating a profile for your business. This is the most important part of social media marketing; without a profile, people won’t know who you are or what your business is about. 

You will want to choose a name for your business and create a logo; this is necessary so that people know who you are when they see your posts! 

Next, add some information about your company, including location and contact information. It’s also important to include how long you have been in business, how many employees you have, whether or not you serve any special markets (such as veterinary clinics or dentists), and any other information that might be of interest! 

Also, include what kinds of services or products your company sells.

Once you have created your profile and added some info about yourself and your company, it’s time to start posting! 

5). Use email marketing to market products online in Kenya

Email marketing is a great way to get your products or services seen by as many people as possible online in Kenya. 

The best thing about email marketing in Kenya is that it works for both local and international businesses. Also, you can use the same email marketing strategies for online selling, affiliate marketing, and so much more!

Why is it good?

Email marketing helps you reach your audience in a lot of different ways. You can use email to drive traffic to your website, send out newsletters, promote special events and sale dates, and more! 

How do I do it?

There are plenty of great tools out there that you can use for email marketing on the Internet. The most popular ones include MailChimp, Aweber, Infusionsoft, GetResponse, and Constant Contact . 

Choose one of these tools that work best for you in order to start sending emails out! 

6). Using Facebook ads to market products online in Kenya

Here is another one of the most effective ways to market products online in Kenya.

Facebook ads are an effective way to market your business. They work by showing your ad to people who have already shown interest in your business or product. 

Why is it good?

There are a lot of different things that you can do with Facebook ads. You can use them to promote special sales, send out newsletters, and more! 

How do I do it?

If you aren’t using Facebook ads yet, then you should start! There are many different ways that you can use them, but the best way to get started is by creating a Facebook ad campaign. 

7). Online Contests and Giveaways

Online contests and giveaways are a great way to get your brand or product out there. 

The key to running an effective giveaway is that you must have something valuable for the winners, and you must make sure that the contest rules are clearly defined. 

Why is it good?

Running your own online giveaway can be a great way to promote your brand and increase sales. You can also use them as a form of advertising for your business, and they can help you spread the word about your products. 

Also, if you run enough online contests, people will start associating your brand with fun things!

How do I do it?

There are tons of free/low-cost tools out there that can help you run an effective giveaway on the Internet. Find one that works for you and start sending out your contest messages!

Make sure the prizes are valuable and interesting and make sure to clearly define the rules of the contest. 

8). Use Online Surveys to promote your business in Kenya

Online surveys are a great way to gather customer feedback and find out what your customers want. 

Why is it good?

You can use online surveys for a variety of reasons: to gather customer feedback, measure customer satisfaction, find trends in your market, or discover new ways to improve your products or services. You can also use them as a form of advertising for your business. 

How do I do it?

There are tons of free tools out there that can help you run an effective survey on the Internet. Find one that works for you and start sending out your survey emails! 

Make sure to clearly define the rules of the survey so that people don’t get confused about what they are supposed to do. Also, make sure that you have a clear sense of what you want from people when they complete the survey; this will help keep things organized! 

Final Thoughts

There are a lot of different ways that you can market your products online in Kenya. Blogging, guest blogging, press releases, social media marketing, and more!

But the one thing that they all have in common is that they are all important ways to market your products online. 

If you want to be successful in selling your products online in Kenya, you will need to do everything possible to get people talking about them. Social media marketing is great for this but it’s not the only way; there are also other options available if you don’t want to use social media or prefer something else entirely.

If you are looking for the best content writers, we can help! We provide content writing services for your blog, magazine, or website. We will write the best quality articles, which will help you to gain more traffic and improve your online presence. 

Our writers are highly experienced and are trained in SEO, so they can write high-quality articles that will rank high on search engines.

Our writers have experience in a variety of niches and industries, so they can provide you with a wide range of content topics.