Social Media Marketing in Kenya

Social Media Marketing in Kenya: Ultimate Guide

Last updated on February 14th, 2024 at 04:04 pm

Social media marketing in Kenya is a way of building relationships with customers and prospects online through social networks like Facebook, Twitter, YouTube, etc. 

In this guide, I will walk you through everything you need to know about social media marketing in Kenya. 

What is social media marketing in Kenya? 

Social media marketing is a way of building relationships with customers and prospects online through social networks like Facebook, Twitter, YouTube, etc.

What Can Social Media Marketing Help Me Accomplish?

When it comes to marketing, the old saying “Content is King” certainly rings true. 

However, when you want to take your marketing strategy to the next level, you can’t ignore the power of social media. 

Social media has revolutionized the way we market products and services to prospective customers and past customers alike. It has given small business owners the opportunity to build relationships with prospects and customers that would have been nearly impossible to build in the past.

Social media has become an essential marketing tool over the years. It allows you to build a rapport with your customers and prospects by providing them with a digital platform to interact with you. 

Through social media, you are able to build a two-way dialogue with your customers and prospects, which in turn builds a stronger bond between the two of you. 

Social media can help you accomplish a variety of things, such as building your brand, generating sales, and building your email list.

Social media has become one of the most powerful marketing tools of the modern world. In an era where consumers are practically glued to their mobile phones, social media provides brands with the ability to connect with their customers in an instantly engaging way. 

That being said, social media marketing in Kenya is a complex and often confusing topic. That’s why I’ve put together this social media marketing in Kenya guide.

What Social Media Platforms Should I Consider?

The best social media platforms for your business in Kenya are the ones that offer the most opportunities to reach your audience. 

The first step in your social media strategy in Kenya should be to audit the most popular social media platforms in Kenya. 

a). Facebook

Facebook is a social networking site that helps people find and stay in touch with friends, family members, school alumni, and work colleagues. 

Facebook also has pages for businesses to publish information about their products or services while connecting directly to customers who have an interest in their brand.

How should you use it? 

Easily create a Facebook page for your business. 

Once the page is created, you can start publishing content that will be seen by people who have liked your page as well as their friends. 

You can also use Facebook advertising in Kenya to target specific demographics of people who may be interested in what you’re selling.


b). X (formerly Twitter)

Twitter is a microblogging platform that can be used to share tweets, which are short messages limited to 140 characters. 

These tweets can include an image or video and they’re often shared publicly so anyone who follows you on Twitter will see them in their feed.

How should you use it? 

Follow relevant brands, publications, and influencers to start building a following on Twitter in Kenya. 

You can also use hashtags to find and connect with people who share similar interests or concerns as you do, which is helpful for finding new customers.

c). Instagram

Instagram has quickly become one of the most popular social media platforms, especially among those from Generation Z (people born after 1996) where there are more than 80 million Instagram users.

How should you use it? 

The ability to share both photos and videos makes Instagram the perfect platform for showcasing your business or brand through images, which can be more engaging than just text on a page. 

With so many options for editing photos available on sites such as Unsplash, bloggers have endless resources for creating eye-catching images that will drive engagement on Instagram.

d). LinkedIn

LinkedIn is a professional networking site where people can connect with each other, find and apply for jobs, post their resumes online, and read about what’s going on in the business world. 

As of June 2018, there are more than 500 million members using LinkedIn.

How should you use it? 

Although LinkedIn is primarily used by professionals, there are plenty of opportunities for your business to get involved. 

For example, you can create a company page and start publishing content about what’s going on in the industry or showcase case studies from past customers who may be willing to share their stories with others. 

You can also use LinkedIn advertising to target specific demographics of people who may be interested in what you’re selling.

e). YouTube

YouTube is a video-sharing website where people can upload, share and view videos. As of July 2018, there are more than one billion hours of content being watched on YouTube every day.

How should you use it? 

YouTube is one of the best platforms for sharing videos that demonstrate how your product works, show people what it’s like to work at your business, and provide information about upcoming events. 

If you need help getting started with YouTube, check out these tips from Google!

f). TikTok

TikTok is a social media app that’s primarily used for sharing short videos. 

As of January 2019, TikTok has more than 500 million active users.

How should you use it? 

Although TikTok in Kenya may not be as popular as some of the other social media platforms, it’s still worth considering if your target audience is on it.

Because TikTok is more focused on short videos, it’s a great platform for sharing quick and entertaining content that will grab people’s attention.


g). Pinterest

Pinterest is a social media site in Kenya where users can share pins – images or videos with a brief description – about things they’re interested in. 

As of September 2018, there are more than 250 million active users on Pinterest.

How should you use it? 

Pinterest is a great platform for sharing images of your products, recipes, DIY projects, and other content that can help people learn more about what you do. 

You can also use Pinterest advertising in Kenya to target specific demographics of people who may be interested in what you’re selling.

Facebook is still the king of social media with the most users and the most ways to interact with them. 

YouTube has the highest potential for video content, which is great for building trust and credibility.

Another best social media platform in Kenya is WhatsApp, the most popular messaging app in Kenya, with over 40% of the population using the app. 

Other platforms to consider are Twitter, LinkedIn, and Instagram.

And then there is TikTok.

One of the most popular social media apps in Kenya is TikTok. This app is mostly used by teenagers and young adults. It is a music and video-sharing social network where users can create short videos and post them online. 

In Kenya, people use TikTok to share a range of videos, including comedy sketches, pranks, and music videos.

If you can figure out how to put your business on TikTok in Kenya, you might have a chance to win this social media marketing game in Kenya.

We live in a digital age. We are surrounded by social media platforms on a daily basis. It seems like there’s a new platform popping up every other day. 

As such, make sure to be on the lookout for new platforms to join in Kenya.

How Should I Get Started?

To get with social media marketing in Kenya, follow these steps;

1). Define your business goals

The first step is to define your business goals. Social media marketing can help you achieve many different types of goals, depending on what kind of company you are and who your target market is. 

It’s important to identify specific metrics that will indicate success or failure prior to starting out with social media marketing efforts. 

These might include growing the number of website visitors, increasing brand awareness, or generating leads and sales.

2). Identify the right social media platform for your marketing needs

Now that you have defined what your business goals are, it is time to identify the right social media platform for your marketing needs. 

It’s important to note here that not all platforms are created equal and depending on how many users a particular platform has, their activities may vary as well. 

For example, if Facebook were suddenly shut down, marketers who relied solely on Facebook for their marketing efforts would have to scramble to find another platform that fits their needs.

Twitter, LinkedIn, and Instagram are all great platforms for B-to-B companies while restaurants might want to focus on Yelp, TripAdvisor, and FourSquare.

3). Create a content strategy

Once you have identified the right social media platform for your marketing needs and started to build a following, it is important to create an online content strategy in Kenya

Many brands make the mistake of jumping on every trending hashtag or posting at certain times without considering whether their audience would actually be interested in seeing these posts.

Content marketing in Kenya is essential to your success.

4). Put Together a content schedule

Working out a content schedule that focuses on consistently engaging your audience will help grow and maintain an online following.

Your company’s marketing calendar should be based on the needs of your audience, not what works best for you or other employees. 

If it is difficult to stay organized with so many people working together in one business, there are tools such as Buffer or HootSuite that can help automate the scheduling process.

5). Start Posting consistently

With all the planning and strategizing that has gone into your social media marketing efforts, it is now time to start posting consistently. 

If you don’t have much experience with creating engaging posts or find yourself struggling for ideas, there are tools such as Quuu Promote or Edgar Social Media Scheduling Tool which can help save a lot of time by suggesting posts that are relevant to your industry.

6). Analyze Results and Tweak Strategy

After a few weeks or months of posting consistently, it is important to analyze the results and tweak your strategy as needed. 

This could mean adjusting the type of content you’re posting, the times you’re posting, or even which social media platforms you’re using. 

A/B testing different posts can also be helpful in figuring out what works and what doesn’t.

It can be difficult to get started with social media marketing in Kenya, but these tips should help you get on the right track! For more information, please talk to us to help with writing your social media posts.

And if you are looking for social media agencies in Kenya, this guide is for you.


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