Content marketing is the new buzzword in the world of business and it is for good reason. Content marketing in Kenya is a strategy that revolves around content creation and sharing, with the goal of attracting and engaging a target audience.
The idea is to create high-quality content so people will share your message with their networks, increasing awareness about your brand or product.
In this guide, we’ll discuss how to get started with content marketing in Kenya as well as some helpful tips on what you can do now to improve your chances of success!
Table of Contents
What is content marketing in Kenya?
Content marketing is a type of marketing in Kenya that revolves around creating and sharing content with the goal of attracting and engaging a target audience.
Content can take many different forms, including blog posts, social media updates, infographics, videos, and more.
The key to success with content marketing in Kenya is producing high-quality content that people will want to share with their networks.
Why use content marketing?
There are a number of reasons why you might want to consider using content marketing:
- Content marketing in Kenya is an effective way to build brand awareness and reach new audiences.
- It can help you generate leads and sales by educating potential customers about your products or services.
- Quality content can keep people coming back to your site or social media channels on a regular basis.
- Content marketing helps you establish yourself as an industry expert and builds trust with customers, prospects, and the general public who will likely turn to you for advice before making purchases in the future.
How do I get started?
Creating content is only part of the content marketing equation – you also need to find ways to share it with your target audience. Here are a few tips on how to get started:
- Identify your target audience and create content that is relevant to them.
- Share your content on social media channels, including Twitter, Facebook, LinkedIn, and TikTok. You can also share your content on other sites that allow you to submit guest posts and blog posts, such as Medium.
- Make sure all future content is high quality and relevant so people will want to engage with it!
Types of Content Marketing in Kenya
There are many different types of content marketing, but some of the most common include:
a). Blog Content Marketing
This is the most common type of content marketing and has been around for decades.
You can create blog posts that are relevant to your business or industry, with the goal of attracting and engaging a target audience.
Social media marketing is the process of using social media channels to share content with a target audience.
This can include blog posts, videos, images, and more.
c). Infographics Content Marketing
Infographics are one of the most popular types of content marketing and are used to share data or information in a visually appealing way.
d). Video Content Marketing
Videos can be a great way to capture and share your message with an audience. You could create short videos that are part of a larger series or even create a video blog in Kenya.
e). Podcast Content Marketing
Podcasting is a great way to share your content with an audience who may not be interested in reading it.
You can create podcasts that are relevant to your business or industry, and include interviews with experts or customers.
f). Paid Ad Content Marketing
You can use paid ads on social media and other sites to promote your content.
You can choose to share it with a target audience or pay for clicks or views.
Content Marketing Examples in Kenya
The following examples will give you a better understanding of how you can incorporate content in your greater marketing strategy.
1). Example of Blog Content Marketing
Kenic has a blog titled “Stand Out With .ME.ke” where they articulate reasons why you may need to own a .ME.ke domain.
Kenic is a company licensed to manage and administer the dot ke Country Code Top-Level Domain (.ke ccTLD) name.
With this blog post, they are making you aware that this product exists and even go one step further to give you an example use-case of their product.
Towards the end, Kenic includes a call-to-action asking you to register this domain with one of their recognized registrars.
2). Example of Paid Ad Content Marketing
Skygarden – an eCommerce platform built for African businesses uses paid and sponsored ads on social media (like this one on Facebook) to reach their target audience while they browse their news feeds.
This piece of content features some of their products as well as details about offers and shipping.
Content Marketing Strategy in Kenya
A content marketing strategy is a plan of action you can use to increase your chances of success with content marketing.
It involves creating and implementing a series of tactics that will help you create and promote content.
Consider these questions when developing a strategy:
- Who is your target audience?
- What type of content will you produce?
- Where will you share your content?
- How often will you publish new content?
- What are your goals for content marketing?
- How will you measure the success of your campaign?
Here is how to create a content marketing strategy in Kenya;
a). Set SMART goals
The first part of your strategy should include goals for your content marketing.
These can be specific (e.g., increase website traffic by 20%) or more general (e.g., increase brand awareness).
b). Determine your KPIs
Key performance indicators (KPIs) are metrics you can use to measure the success of your content marketing strategy.
For example, if one of your goals is to increase website traffic in Kenya, you could measure the number of visits or page views.
c). Decide on the type of content you will produce
Now that you know your target audience and goals, it’s time to decide on the type of content you will produce.
For example, you might decide to create a podcast series or infographics.
d). Determine where your content will be shared
There are many different places you can share your content, including social media channels, websites, and paid ads.
e). Set a budget
It is important to set a budget for your content marketing strategy in Kenya, especially if you are working with paid ads.
You can create an ad budget that covers the cost of creating and promoting your content.
Also, the budget will determine how much you will invest in hiring content writing services in Kenya.
Remember, you will need help, and not just from anyone. You need the help of professionals.
f). Create and distribute the content
Now it is time to create the content!
You can start by writing blog posts, creating videos or images, or recording podcasts.
Once you have created your content, you can begin to share it on social media and other sites.
g). Measure success
The last step of a content marketing strategy is to measure the success of your campaign. You can do this by tracking KPIs and reviewing how content performs on different channels.
Final thoughts on content marketing
Content marketing in Kenya is an effective way to share your message with a target audience. It can help you reach new customers, build brand awareness, and increase website traffic.
By creating a content marketing strategy in Kenya, you can increase your chances of success with this type of marketing.