Introduction to Billboard Advertising in Kenya Billboard advertising refers to marketing or ads that companies place on large format outdoor signage positioned at high visibility locations. In Kenya, billboard ads have become an impactful advertising medium – especially in urban areas and along major highways. Key advantages of billboard advertising for brands in the Kenyan…
Newspaper advertising remains one of the key traditional advertising mediums in Kenya with significant reach and impact. Major newspapers like the Daily Nation and the Standard have daily circulations over 100,000 copies, covering both urban and rural areas across Kenya. Compared to other media like television and radio, print newspaper ads also offer a lasting…
Overview of Radio Advertising in Kenya Radio is the #2 media channel by ad spend in Kenya, commanding over 22% of total pie with over 8 billion KES invested in 2019. Its flexibility, cost efficiency and creative potential make it highly popular. Over 90% of Kenyan households own a radio making it an inclusive medium….
Overview of TV advertising in Kenya TV advertising is an important and growing medium in Kenya. Over 90% of households in urban areas own a TV, making it an effective way to reach consumers across the country. Major TV stations include Citizen TV, NTV, KTN, KBC, and local language stations. TV ad spend has increased…
The coffee shop industry in Kenya is booming. With coffee consumption on the rise, coffee shops have become a popular spot for professionals, students, and friends to meet over a good cup of coffee. However, the competition is also high, making it crucial to have effective marketing strategies in place. This article outlines 10 killer…
The restaurant industry in Kenya is highly competitive, with new eateries opening up regularly. As a restaurant owner, implementing the right marketing strategies is crucial for standing out and attracting customers consistently. This blog post will provide an overview of key marketing tactics and recommendations tailored to the Kenyan restaurant market. Understand Your Target Audience…
The car industry in Kenya is dynamic and ever-evolving, with its fair share of challenges and opportunities. In this blog post, we will delve into the statistics related to the car industry in Kenya, including vehicle sales figures and car production numbers. Furthermore, we will explore the best selling car brands in the country and…
If you’re a business owner in Kenya looking to promote your products or services without breaking the bank, you’re in luck! There are numerous platforms where you can advertise your business for free and reach a wide audience. In this article, we’ll explore some of the best free online advertising sites in Kenya that can…
Marketing strategies are the backbone of any successful business. They provide a roadmap for reaching and engaging your target audience, ultimately driving growth and success. In Kenya, a vibrant and dynamic market, implementing effective marketing strategies is essential for businesses to thrive. In this article, we’ll explore some of the most impactful marketing strategies in…
This blog post will reveal 7 proven marketing strategies for a travel agency in Kenya. If that’s what you are looking for, you are in the right place. In today’s world, the line between the physical and digital worlds is blurrier than ever. As a result, marketing your company has never been more important. You…