Online Selling Platforms in Kenya: A Comprehensive Guide

11 Best Online Selling Platforms in Kenya

Kenya’s e-commerce market is experiencing explosive growth, with online sales projected to reach $6.8 billion by 2025.

This explosive growth has been fueled by increased internet penetration, a burgeoning middle class, and the rise of mobile technology.

As a result, a diverse range of online selling platforms have emerged, catering to various needs and preferences.

Top Online Selling Platforms in Kenya:

Here’s a breakdown of some of the most popular online selling platforms in Kenya:

Table 1: Top Online Selling Platforms in Kenya

JumiaLargest online marketplace in AfricaHuge user base, wide variety of products, established logistics infrastructureHigh commission fees, intense competition
JijiClassifieds platformEasy-to-use interface, large user base, allows for direct communication between buyer and sellerLimited product categories, lack of buyer protection features
KilimallRising e-commerce platformCompetitive prices, user-friendly interface, strong social media presenceSmaller user base compared to Jumia
MasokoNiche marketplace for Kenyan goodsSupports local businesses and promotes authentic Kenyan productsLimited product range, less visibility compared to larger platforms
Sky GardenMobile-first online marketplaceFocuses on fast and convenient shopping experienceSmaller product range, primarily fashion and electronics
CarrefourEstablished supermarket chain with online presenceWide range of groceries and household items, trusted brandDelivery fees can be high, limited product range outside core categories
CopiaSocial commerce platformLeverages network marketing to reach customersFocuses on specific product categories, limited reach outside of existing networks
Naivas Online SupermarketOnline grocery delivery service from popular supermarket chainConvenient delivery of fresh produce and groceriesLimited delivery areas, higher prices compared to offline stores
ShopitMobile-first online marketplace offering a wide range of productsCompetitive prices, convenient mobile appSmaller user base, less established brand compared to others

Read also: #5 Pay on Delivery Online Shopping Sites in Kenya

Additional Online Selling Platforms:

Beyond the top players, several other online selling platforms cater to specific niches and needs. These include:

  • PigiaMe: Online platform for ordering food, groceries, and other goods from local businesses.
  • Autochek: Marketplace for buying and selling used cars.
  • MYDAWA: Online pharmacy offering a wide range of health and beauty products.
  • Rupu: Online platform for buying and selling agricultural products.
  • Cheki: Online marketplace for buying and selling cars and real estate.
  • Olx: Classifieds platform similar to Jiji, but with a broader product range.
  • Amazon: Global e-commerce giant with a growing presence in Kenya.
  • eBay: Popular international online marketplace with a Kenyan user base.
  • Zalando: Online fashion retailer with a growing presence in Africa.

Factors to Consider When Choosing an Online Selling Platform:

Choosing the right online selling platform depends on several factors, including:

  • Product type: Some platforms specialize in specific categories, like groceries or electronics, while others offer a wider range of products.
  • Target audience: Consider where your target customers are likely to shop online.
  • Fees and commissions: Compare the fees charged by different platforms to ensure profitability.
  • Logistics and fulfillment: Some platforms offer their own logistics services, while others require sellers to handle fulfillment themselves.
  • Marketing and promotion: Choose a platform that offers marketing and promotional tools to help you reach your target audience.

How To Sell on Online Platforms in Kenya

Selling online in Kenya has never been easier thanks to the multitude of ecommerce platforms available.

Whether you have a physical or digital product to sell, you can find an online marketplace eager for sellers.

Follow this simple guide to get started selling on popular online platforms.

Choose a Platform

The first step is deciding which online platform is right for your business. Some top options include:

  • Jumia – Best for established brands with a large inventory. High visibility but fees can add up.
  • Jiji – Ideal for crafters, artists, and vintage sellers. Emphasizes unique handmade goods.
  • eBay – Allows auction and fixed-price sales. Has very high site traffic.
  • Shopify – Build your own customized online storefront. You control your brand and inventory.

Consider the type of items you sell, your budget, and your willingness to pay platform fees when choosing a marketplace.

Set Up Your Account

Once you pick a platform, you need to set up an account. Make sure to:

  • Thoroughly complete your seller profile
  • Select relevant product categories
  • Upload profile/cover images and branding
  • Review and agree to the platform’s seller policies

Provide as much detail as possible to give potential buyers confidence in your business.

Optimize Your Listings

Great listings are key to selling online. For each product, make sure to have:

Listing ElementDescription
PhotosHave multiple angles, show scale, highlight details
TitlesAccurately describe the item in < 80 characters
DescriptionsExplain materials, dimensions, uses, origin, etc
PricingCompare to similar items; include shipping costs
ShippingOffer fast options; promote speed in listing
RatingsMaintain by providing quality products/service

Updating and optimizing your listings periodically can really boost sales.

Promote Your Products

To drive traffic to your listings, you need to actively promote your online store. Some easy ways to get started:

  • Utilize social media to highlight new products, run giveaways/contests, share buyer reviews/photos
  • Collaborate with relevant influencers by sending them free products to feature
  • Write blog posts and guides related to your products to boost SEO

Promotion is what takes your listings from getting lost in the mix to selling successfully!

Selling online in Kenya has unique challenges but incredible potential to reach new customers.

Following these tips will get your e-commerce business off on the right foot.

Tips for Success in Online Selling:

Here are some helpful tips for success when selling online in Kenya:

  • Focus on high-quality product photography and descriptions.
  • Provide excellent customer service.
  • Respond promptly to inquiries and messages.
  • Offer competitive prices and promotions.
  • Use social media to promote your products and brand.
  • Run regular marketing campaigns.
  • Track your performance and make adjustments as needed.

The Future of Online Selling in Kenya:

The future of online selling in Kenya is bright, with continued growth expected in the coming years. This growth will be driven by:

  • Increasing internet penetration and mobile phone usage.
  • Growing middle class with disposable income.
  • Improved logistics infrastructure.
  • Increased consumer confidence in online shopping.

As the online selling landscape continues to evolve, it’s important for sellers to stay informed about the latest trends and adapt their strategies accordingly.

By choosing the right platform, offering high-quality products, and providing excellent customer service, sellers can thrive in this dynamic and exciting market.

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