marketing strategies for SACCOs

7 Effective Marketing Strategies for Saccos

In today’s blog post, we are looking at some of the best marketing strategies for SACCOs in Kenya.

SACCOs is an abbreviation for Savings and Credit Co-Operative Society. It’s a member-based financial institution that operates on cooperative values, identity, and principles which includes social responsibility, openness, honesty, and caring for each other.

And for this reason, there are several SACCOs in the country. The question is, how do you make your Sacco stand out and attract more members?

Here are some great marketing strategies for SACCOs in Kenya.

1). Offer Free Training

A Sacco that has a great training program is more likely to have more members. This is because Sacco will be able to offer more than one service and attract more people.

You can offer training on how to manage dairy farming. That is your way to attract members.

2). Have a good website

Having a good website is crucial in today’s digital world. Since the Internet is everywhere, it’s important that your Sacco has a website that can be accessed from anywhere. This will help you promote your Sacco among the population.

3). Do not charge for ATM withdrawals

While this may sound like an obvious marketing strategy, many SACCOs still charge for ATM withdrawals. If you plan to open an account with a Sacco and you have a lot of money to withdraw, it would be a better and cheaper alternative to using ATMs.

4). Have blogs

Blogs are great marketing tools because they are visual and easy to access and you can use them to spread your message.

For example, your Sacco can have a blog that talks about the best business to invest in or other things people may find interesting.

5). Use social media platforms

You need to be on social media platforms like Facebook, Twitter, LinkedIn, and Instagram so that people know who you are. And once they know who your Sacco is, they will find it easier to join the Sacco.

6). Use the right hashtags

You can use hashtags to spread your message. For example, if you have a Sacco of farmers, you can use #digitalfarmersinkenya. You can also have a hashtag for your Sacco’s purpose so people will know what your Sacco is all about.

7). Know your target market

You need to know who will be joining your Sacco so you can make sure they are the right people for it. If you are farming Sacco, only those who are interested in farming should join. This will help you attract more people to join your Sacco and it will be easier for them to find each other.

8). Hire an account manager

If you want to market your business better, hire an account manager who can help you with all of these things and others. They’ll also help you with advertising and other marketing strategies which will help get more customers for you and for the Sacco itself.

If you want to start a Sacco, here are some questions you should ask yourself:

  • What is your Sacco about?
  • Who is your target market?
  • How will you promote your Sacco?
  • How will you invite people to join the Sacco?
  • Do you need an account manager or someone who can help with advertising and marketing strategies?

9). Use paid ads

The best way to advertise your Sacco is through paid advertising. This will help you get more customers for the Sacco and attract more people to join it. This is because you’ll be able to reach a wider range of people who are interested in your Sacco.

To get started with paid ads, check out Google AdWords. You’ll need an account with Google in order to use AdWords. You can also use Facebook Ads, this will cost less money than using AdWords.


10). Promote the heck out of it

Promoting your Sacco will help you get more business and make it easier for people to find each other. This is because they’ll be able to find your Sacco on social media and other marketing sites like Facebook, Instagram, Twitter, and Pinterest where they can see all the activities taking place around the city or places nearby them.

Give a try to any of these marketing strategies for SACCOs and let me know.


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